100 Years of Eyecare

A Practice Made Perfect

“Time sure does fly when you’re having fun”.. on October 30th we were thrilled to mark the 100 year anniversary of Sheinman Opticians.

Of course, from 1915 until 1964 the practice was under the leadership of one of the forefathers of optics: A E Turville. John Sheinman took over the reigns at this point, ensuring the longevity of the practice and bringing us to this landmark event!

To mark the occasion we opened the practice up in the evening for a gala fashion show of both clothing and eyewear through the century. We used frames from our archive and today’s collections to complement looks supplied by Bohemian Finds, Voni Blu and Thackeray’s.

Sheinman is fortunate to occupy a very large building so the models had ample room to strut their stuff and showcase the looks. Our Customer Service manager Lynda Watts worked closely with the fashion and hair team to pull all the looks together, using her knowledge of eyewear history to create authentic references of the changes in styles. We used the evening to launch a new range of eyewear; Blake Kuwahara. This range is at the forefront of spectacle design, using some avant-garde manufacturing techniques to achieve a truly unique look – a perfect partner for Sheinman.

Daphne Turpin and her team provided some delicious canapés and drinks for the 120 guests.

We were also delighted to welcome Penelope Flavell; the mayor of Northampton along to help us celebrate. Thanks also to Dylan Hartley, David Mackintosh and Michael Ellis for showing their support. Last but most definitely not least – thanks to you, our customers who have supported us in our journey.  Your recognition of the service and excellence in clinical practice we strive to achieve is the main reason we were able to celebrate this milestone – we literally couldn’t do it without you!


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